THE SOTHEBY'S INTERNATIONAL REALTY BRAND
When your home is represented by the Sotheby's International Realty brand it benefits from the worldwide recognition and prestige of the Sotheby's name and gains exclusive access to highly qualified global clientele. Our legacy of quality service and expertise is unmatched.
When a home is listed with Landmark Sotheby's International Realty, it is presented to a highly qualified global clientele through Sotheby's International Realty's exclusive global network that includes 22,000 associates in 950 offices in 70 countries.
Sotheby's International Realty partners with media powerhouses to deliver content to discerning buyers and sellers worldwide. Using cutting-edge innovation, strategic positioning and media partners with international reach, Sotheby's International Realty's brand is able to connect with global consumers, driving over one billion media impressions for the Sotheby's International Realty brand in 2017.
Sothebysrealty.com enables millions of viewers, in 18 languages, to immerse themselves in the exclusive content of the Sotheby's listed homes with 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving affluent buyers to sothebysrealty.com and prompting them to take action once they arrive. Additionally, the property list prices can be displayed in over 40 currencies that are updated 3 times a day, making Sotheby's listed homes more accessbile and engaging to the international buyer. No wonder, SothebysRealty.com is a leader in the luxury and lifestyle field with over 1 million unique visitors to its website per month in 2017.
The Sotheby's International Realty brand posts exclusive content on multiple social media channels, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and Sotheby's own Extraordinary Living Blog. Facebook is the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby's International Realty YouTube channel has more subscribers and video views than any other real estate brand.
Currently, more than 60% of all internet seaerches are conducted from a mobile device. The Sotheby's International Realty mobile app is the only luxury real estate mobile app that displays properties in nearly 70 countries and allows prospective buyers to view properties on their smart phones or tabet based on GPS location, address, city or zipcode. It features high quality media content, bringing property searches to life with the benefit of a GPS and a draw tool to locate homes. The app also features local points-of-interest providing lifestyle amenties such as golf courses, resorts, restaurants and more.
Watch this video to see the marketing journey that a home will travel along when listed with Sotheby's International Realty.