Selling your home is all about knowing the local housing market. Pricing your home correctly is crucial to maximizing the highest selling price possible. As an area expert, I can help determine what direction the market is trending, so you can make the right choices when it comes to selling your home to get the highest price possible!
1. Service - It's all about you!
First and foremost is the level of service that you can expect from Monica as your REALTOR. She consistently goes beyond her clients' expectations. She's with you every step of the way. Her services include pre-marketing your home and preparing it for sale, providing the most consistent national and global exposure of your home, regular communications with you, follow up on all showings, negotiating the offer to obtain the best terms possible for you, detailed follow up with the buyer's agent, closing attorney, and other third parties to ensure a smooth due diligence and ultimate closing.
2. Internet Exposure
Your home's online exposure begins with a detailed entry on the local MLS and cascades to a network of local, national and global websites such as Zillow.com, Trulia.com, Realtor.com and, for luxury homes, global websites such as Mansionglobal.com. The benefit of this strategy extends your home's exposure to consumers in all corners of the globe, no matter what type of computer or smart device they use. Your home will also appear as a featured property on this website which, through SEO optimization and other marketing, drives consumers in all price ranges to the website. Homes of distinction will also be marketed by Monica with their own single property website.
3. Latest Technology and Social Media
Monica uses the latest technologies to better market your home and increase its exposure to potential buyers. Some of these include a home search App, Search Engine Optimization (SEO), Google Analytics, Pay per Click marketing campaigns, email drip campaigns, a variety of lead and data management systems, and 3D virtual home tour technology such as Matterport tours. Social Media is a powerful marketing vehicle with massive global reach as well as the ability to engage and interact in real time, creating real, meaningful, and lasting connections. Monica has earned the National Association of Realtor's E-PRO designation and uses her acquired skills in social media platforms such as Facebook, Linkedin, Youtube, Instagram and Twitter to engage potential buyers interested in real estate in Southeastern NC.
4. Professional and Aerial Photography
The images of your home are of primary importance as that is the first impression that potential buyers will have of your home. High quality photos that make the most of your home's assets and features are essential. Monica employs the services of a professional photographer to ensure that the photos do justice to your home. Monica also uses cutting-edge drone photography to capture aerial images of the home to highlight its location and exterior features. Expect nothing less.
Videos allow prospective buyers to experience listings like never before. Monica embraces the use of video marketing for her distinctive listings.
6. Professional Measurements and Floor Plans
What size is your home? Monica does not use guess work when it comes to making representations about your home. For every listing of hers, she employs a professional to accurately measure your home. This level of detail often leads to more reported square feet for your home, thereby increasing its value. She'll also have a floor plan created as part of the marketing package on your home.
7. Email Marketing
Monica will produce a custom email marketing flyer for your home, with vivid photos and video content, if applicable. The digital marketing piece will be emailed to the thousands of prospective buyers in her customer database, who can directly engage with her for more information or interest in your home.
8. Highly Experienced and Credentialed
Monica is a 23 year veteran of luxury home sales in Southeastern North Carolina. She'll prepare a detailed market analysis to price your home at its highest current market value. Attracting a buyer to your home is very important. Equally important is the skill-set used to negotiate the best deal for you, the Seller. You can be confident that Monica's 14 years as an attorney in New York has equipped her to be a highly skilled negotiator. She'll focus on all the details of the transaction to create a solid contract with the best terms possible for you. Monica is also a Certified Luxury Home Marketing Specialist a designation only the highest qualified luxury real estate brokers can earn and a Guild Member of the Luxury Institute for Home Marketing, placing her among an elite group of national luxury brokers.
9. Preparing your Home for Sale
When you decide to list your home with Monica, she'll give you tons of useful advice to prepare your home for sale that will match your budget and timeline. This approach increases the marketability and value of your home. Her advice may be as simple as changing the furniture arrangement to recommending that updates be made. While you're preparing your home to make it market-ready on the Multiple Listing Service, she'll pre-market it as a 'Coming Soon' listing on her website and company website to generate interest in your home and reduce the time it takes to sell.
Monica doesn't pass the buck. When you use Monica to sell your home she'll be with you from the start to the finish - closing and beyond. She has a high degree of focus and will be heavily involved in the transaction to ensure that the closing process goes smoothly. She'll help you select a closing attorney to prepare your seller documents, liaise with the buyer's agent and the buyer's lender regarding the progress of the buyer's due diligence, negotiate any repairs, get quotes from contractors if need be, provide pertinent information about your home to the buyer's representatives, review the Closing Statement with you and be available to answer any questions you might have along the way. Her number one goal is to ensure that the transaction is a smooth and pleasant experience and she exceeds your expectations.
View a selection of Monica's Recently SOLD Listings
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